January 2014 - Present
Photoshop, Illustrator, Dreamweaver, Google Analytics, Google Optimize, Hotjar, Google AdWords
The Panbury's website serves as both an advertisement and informational piece for the two Panbury's retail locations, as well as an e-commerce site. Building the Panbury's website is where my love for UX began. I was applying UX principles in my designs before I even knew that there was a profession associated with them. Target market research, competitive research, and analysis navigating business constraints and conducting user testing and user interviews have been part of my process since day one creating the Panbury’s website. I have iterated on the design many times and will continue to do so, using hotspot, optimization, and analytics tools to help inform my decisions.
The site caters to a multitude of users and a broad market with very different needs whilst remaining simple, easy to navigate (true to the in-store experience). Panbury's sells British style, South African hand pies. This is a unique product in the United States but very popular throughout the globe. In places as far-reaching as Australia, Southern Africa, and the UK, hand pies are ubiquitous. Panbury's caters to ex-pats living all over America, as well as locals visiting the site to view the menu, learn more about catering options, or order ahead online. Panbury's is a casual family-owned and operated restaurant that offers hand-made, authentic, and gourmet products with big aspirations and a bright future. It was important to translate all those elements throughout the design, color scheme, and copy of the site.