Client: General Assembly - Microsite Project
Date: August, 2018
Programs: Axure, Photoshop, Illustrator
UX SKILLS: C&C Analysis, User Research, Card Sorting, Personas, Sitemaps, User Flows, Wireframing, Hi Fidelity Interactive Prototyping
By partnering with one of an existing partner, the Italian roasting company, Illy and integrating a microsite into the Williams Sonoma online ecosystem, both Williams Sonoma and Illy will enhance their brand power, following, and ecommerce sales. By creating this microsite WS will cater to a popular need, feed the customer’s thirst for convenience, and meet the trends in online high end food and beverage ordering, all while retaining a loyal customer through loyalty programs and elevated customer service programs such as live chat. WS will offer the user further incentives such as quick reorder and automatic reordering, live-help for machine maintenance or online shopping issues, and video tutorials explaining how to make barista worthy drinks. The microsite will focus on a select group of Illy brand high quality coffees, machines, coffee makers and accessories and tools, that appeal to the Prestige Persona Paul. Paul will be pleased with the retro offerings, detailed product descriptions, high quality detailed images, characterful content, and reviews sections, as well as responsive site available on desktop and mobile devices.